The Heartset Framework
Most coaching goes after your strategy and your mindset.
The Heartset Framework goes deeper. Because the heart directs the mind —
and until you address what's happening in your heart,
no tactic, system, or framework will hold.
The Heartset Framework
01
Before strategy, before systems — you need clarity on who you actually are and what you actually want. Not the version of you shaped by fear or expectation.
02
Most founders are operating under a vision clouded by what they think they should want. When the heart gets honest, the right path becomes obvious.
03
The fears and false beliefs hiding in your heart are quietly directing your decisions. Surfacing them is what sets the mind free to operate clearly.
04
When the heart is right, the mind is clear. When the mind is clear, action stops feeling hard. You stop waiting. You move.
All heart is immature and manic. All mind is a sad robot. The mature, joyful leader lives in both.
— Justus Murimi
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Justus Murimi
Heartset coach and creator of The Heartset Framework, COO of Profitable Pineapple, and a coach who has spent 5+ years working with founders inside the rooms where real breakthroughs happen. The work isn't about tactics. It's about getting your heart right so the tactics finally work.